Doimo Salotti has always believed in advertising as an instrument for informing the general public about its brands. Its first advertising campaigns date back to the 1970s and even to this day ‘communication’ is still a fundamental point for the company. Every year Doimo Salotti sends out its message through trade journals and popular magazines, developing institutional campaigns that have become immediately recognisable. Enjoy looking at the photograph gallery of our recent advertising campaigns.
A successful campaign that certainly helped customers to protect their new sofas.
Have no fear when using your sofa, you know it is protected against all those occasional unavoidable mishaps. In this advertising campaign Doimo Salotti offered an exclusive service: an opportunity to join the Five Year Protection Programme when purchasing a new sofa. It covered TEARS / CUTS - BURNS - SCRATCHES – STAINS caused by food and drink (including fruit juice and chocolate) - ink, glue and coloured pens/pencils – animal and body fluids - cosmetics, wax and wax polish – bleach and paints – corrosive acids.
An exceptional promotional initiative that made a gift to all our customers, at the additional cost of € 1.00, of a second set of covers in Emi stainproof fabric, in a colour of their choice.
Given the qualities of our exclusive Emi stainproof fabric, our advertising campaign in these years was based on the ease of removing stains from our sofas.
The year of the Cabriolet sofa
Doimo Salotti’s 2008 advertising campaign used the Oceano sofa as a testimonial. This highly successful product was perfectly in line with our company’s spirit of ongoing innovation. The catchy slogan ‘The Birth of the Cabriolet Sofa’ communicated the characteristics of the Ocean model, which are pull-out seats and adjustable-height backrests that combine design and comfort.
The campaign to advertise Doimo Salotti in 2006 and 2007 conveyed the concept of stainproofing, promoting it as an important plus for our products. Eden fabric (art. Smacchione) and the Max sofa were the stars of the press campaign that featured the headline ‘SMACKIABILE’ (stain removable) in a fresh, innovative format.
A new advertising campaign featuring the Atos model conveyed an intriguing message with a double meaning: amplify your senses in a Doimo Salotto Point. In addition, the ad page included a unique, exclusive competition: ‘Enter Doimo and win Samsung’.
Three advertising campaigns starring the Zeus model to convey the values of reliability and security inherent in Doimo Salotti products.
Doimo Salotti’s 2001 advertising campaign featured the Eldorado model with Ferrari test driver Luca Badoer as testimonial: a felicitous match for two brands used to being in pole position and winning.